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We need to talk about......D365 Release Wave 2 2021......D365 for Marketing Updates

Updated: Dec 10, 2021

Next in my blog series on Release Wave 2 updates for 2021 is D365 for Marketing Updates.

The Microsoft Power Platform release plan for the 2021 release wave 2 describes the new features being released from October 2021 through to March 2022 for Power BI, Power Apps, Power Apps portals, Power Automate, Power Virtual Agents, and AI Builder, as well as Microsoft Power Platform, Sales, Marketing and Customer Service. You can either browse the release plan online or download the document as a PDF file.

In this third blog post, I am going to focus on some of the changes that form part of the release which are specific to D365 for Customer Service.

The focus areas for the Dynamics 365 Marketing release wave 2 updates are:

Microsoft will allow us to achieve more with less effort through an intuitive experience that doesn't require the assistance of technical experts to perform common tasks.

With the 2021 release wave 2, the product is focused on improving user experiences and capabilities for creating time-based and target-based customer journeys that span all customer endpoints and for taking personalization to the next level, all with less effort.

Engage your customers in moments that matter across all customer touchpoints:

  • Gain more control over journey branching conditions with increased availability of attributes.

  • Connect Customer Insights and your own data lake (Azure Data Lake Storage) with customer journey orchestration.

  • Send SMS messages using Twilio and TeleSign integration.

  • Visualize customer journey interactions on the Customer Insights activity timeline.

Personalize engagement for each customer:

  • Personalize your emails to include lists of related data.

  • Create segments for leads and custom entities with a new, easier-to-use segmentation builder.

  • Call Power Automate flows from customer journeys for advanced customization.

Make faster and better decisions, leveraging the power of analytics and AI:

  • Create email content easily and efficiently with AI-based content ideas.

  • Use natural language to create targeted segments.

Hope you all enjoyed this post on the Release Wave 2 plans for 2021 for D365 for Sales. I will continue this series with some additional content specifically related to Marketing and Customer Service. Take Care, Speak Soon!

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